The Loneliness Business

In many ways we live in a world of extreme blindness and despair. Marketers and admen have created a world of constant craving for more and the feeling of unrest when a human being is bored.

We can make you look desperately for a moisturizer when your skin is dry. We can tell you you're a fat looser, a misfit of the community while living with your mom and being 30. We can kill whales and make it look good. We can agree you to get lung cancer while looking fashionable. We can make you think buying love while sending your sister to Fiji. Most of all, we can make you feel good when your down, so you will get addicted. Advertisement is the best man made drug you have ever tried and never realised you're buying.


First off. What is Loneliness?

Life is very lonely, lets get this straight. You are all alone out here and nobody understands you. Let me stress this again, there is NOBODY in this world who really understands YOU, nobody. You can think of this as negativity, if it pleases you, or open yourself to a totally different realm of self by accepting that simple truth. Accepting lonely will make life a wonderful journey.

We can try to understand each others words at an intellectual level, but it is a very narrow perspective of life what we are able to put into words, and it always misses the single most important thing - the real comparative experience. Sure, one might think, when I have had done skydiving and you have done skydiving then we have something common to share, but the brutal truth is that the sharing goes only as far as words. Verbalizing is like looking at an amazing sea of vast variety with binoculars. One can never understand another on the deepest level.

That beign said, loneliness is ok. It is our most natural state of being and it is a good idea to accept it, otherwise you can find your life like a hamster running a constant wheel of trying to fulfill a well marketed hole with no bottom. Back many years ago, obviously marketers figured it also out - when you bring people away from the one thing that is truly inspirational in life, lets call it the loneliness state, then the human mind will be a perfect zombie to sell stuff to and will feed himself out of the everlasting desire to ask for more. Thus a model was created, where economy is built on the constant desire of people to fullfill themselves with goods they dont need and being restless when there is nothing "to do".

But...How do you market Loneliness?

Back in the good old days (or in "wild" category countries still), you went to a guy with: "Friend, my best friend of all times, also known as BFF, take my good advice and buy my cattle. You will become more powerful in our village and the folks (man thinks of folks=women) will adore you for your riches. Why leave money lying around if you can make it grow. Imagine a seed that has not been planted into soil my friend, what good is it to you. More cattle will help you become a more powerful man in our village and earn more respect".

In Translation:

- You need more, because it makes you a greater man.
- More stuff = You will have bigger chances of surviving in this world. You will be more popular among females, thus having greater chances for reproduction.


Well now... we have mass media delivering such messages in the speed of light and tons of it every day. Here is a little taste for you. Pay attention how cool is to spread misery, when youre lonely and the desire for understanding!



In Translation:
- Its cool to crave for somebody and its not ok to be lonely and accept it. Seek for somebody who understands you and you will find happiness.


So whats the point?

When a consumer is at that stage, where he feels it is very ok to spread the message of his misery, always seek to escape the lonely in exchange for happiness and pollute the world with piles of shameless verbal shit, marketing becomes very easy. Especially goods like movies, music records, apparel, alcohol, cigarettes and luxury sales will increase manyfold and instantly. After all, you dont want to look lame and lonely. Its about fashionably lonely and spreading the news "I feel like shit today, nobody understands me".

Lets have another example...



In Translation:
- "I just want somebody to Love"
- "I dont need nothing else, I just need somebody to Love"

Again, crave for understanding, because we have an assumption that people in Love understand each other, which is almost never true. Love, in 99% of the cases is just fear of being lonely, fear of not being able to reproduce in this world. Think about the moment what we call "in Love" and the fact how desperate that moment is. It is a very narrow one sided street, where a person has become literally blind by fear. Hardly, it has to do anything with actually caring about the world or anybody else besides yourself.

Were all Doomed?

In one hand, all of this makes me quite sad, at the same time, it defines What value can I really bring to this world. Step by step, open myself to the world and accept lonely and all there is, then person by person, support others to become aware. Life is wonderful experince.